Save The Children | It's Your Call

Save the Children UK has launched its latest DRTV campaign, Your Call, created and produced by creative agency Alpha Century and Directors, Burning Flag.

The spot takes the viewer to Busia County, Kenya, where the issue of mothers dying in childbirth is highlighted; the voice-over, taking the form of a telephone call between a potential donor and someone from the charity, articulates how donations will make a difference.

The aim of the new campaign is to raise unrestricted income for the charity to help support programme work, such as the featured maternal outreach work. By making creative and narrative advances within the confines of what is currently known to be effective, the DRTV ad looks to standout in a popular market with a fresh approach that is both emotive and relatable.

Our Involvement

Our resident music composer, Sam Boydell was asked to create the sound track to this powerful film.

To find out more insight into the music, visit https://boyde.tv/latest/2018/3/5/your-call-save-the-children-tv-commercial